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Search Engine Optimization Training

Search Engine Optimization or SEO training is most sought by companies to train their employees in this new field of SEO. This is first SEO training course of its kind in Mumbai and Thane for SEO training and certification which has been designed by a team of Search Engine Optimization experts.

 

There are hundreds of jobs in popular job portals for SEO with 0 to 1 year experience and it's difficult for companies to find employees with some knowledge of SEO / Internet Marketing to fill these positions. SEO is the newest outsourcing trend for India and there are at least 300 companies specializing in SEO outsourcing only. Plus all the internet companies in India and US need a SEO team of their own.

 

We provide professinal Search Engine Optimization SEO training in Mumbai and Thane. All our students are awarded SEO certification from our institute as well as 100% job assistance to build a successful career in the field of SEO.


Search Engine Optimization Training
 
Search Engine Optimization Syllabus
  Module 1 :- Introduction
Introduction to Internet Marketing (SEM)
Pre-requisites for SEM
Keywords
Traffic
Niche Audience
Conversion
Search Engine Visibility
Mystery of SEO?
Basics of Domain Names
Assignment


  Module 2 :- Understanding Search Engines
Classification of Search Engines
How Search Engines Rank Pages
Top Crawler Based Search Engines
Page Rank
Alexa Rank
Google Dance
Golden Rule (SEO is done to web page and not website)
Google Sandbox
Hilltop Algorithm
Important Optimization Factors (Page Rank, Anchor Text, Semantics)
Assignment
 
  Module 3 :- Keyword Research
Niche Audience
Getting Suggestions
Daily World Search
Competition
K.E.I (Keyword Effectiveness index)
Assignment
 
  Module 4 :- Selection of Domain Name
Keyword Specific URL
Use of Hyphens
Inner Pages URL
Domain Preference
Assignment
 
  Module 5 :- On Page Optimization
Basics of On-page Optimization
Title Tag Creation
Meta Tags Creation
Heading Tags Importance
Bold Tags
Anchor Text
Image Tag and it’s Attributes
Important Factors for Keywords
Content – Heart of SEO
Optimizing Layout of your pages
Assignment
 
  Module 6 :- Additional On Page Optimization Concepts
Sitemaps Importance and Creation
Robots.txt creation
Assignment
 
  Module 7 :- Off Page Optimization
Basics of Off Page Optimization
Factors for Off Page Optimization
Link Building Strategies
Traffic Building Strategies
Search Engine Submission
Directory Submissions (Category Selection)
Article Submissions
Press Releases
Blog Submissions and Reviews
Yahoo! Answers and SEO
Social Bookmarking Basics
Forums and Signatures
Assignment
 
  Module 8 :- Types of SEO
White Hat SEO
Black Hat SEO
Grey Hat SEO
What to do if your site has been penalized?
Assignment
 
 Module 9 :- Reporting and Management Tools
Introduction to Google Analytics & Pyramid Model
Installing Google Analytics on the Website
Site Usage
Visitors
Geographic Analysis
Traffic Sources
Content Analysis
Goals Setting and Tracking
Google Webmaster Tools
Assignment
 
 Module 10 :- Advanced Part- 1
SEO Sheet Creation & Execution
Handling Canonicalization Issues
hCard Integration
Redirects
Search Operators
Introduction to Onlywire
Assignment
 
 Module 11 :- Advanced Part- 2
Introduction to Social Media Optimization (SMO)
Facebook Fan page
Power of LinkedIn
Twitter Way
Internal Search Integration
Blogs Integration
Live Chat Integration
Introduction to Google Adwords (PPC)
Important Forums
Email Marketing
Affiliate Marketing
Assignment
 
 Module 12 :- Advanced Part- 3
Link Wheel
Squidoo Lens Creation
Hubpages Creation
Interview Preparation
Reports Preapration
Assignment
 
 
 
 
 
 

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